Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
Jun Wang, Weinan Zhang and Shuai Yuan (2017)
Foundations and Trends® in Information Retrieval: Vol. 11: No. 4-5, pp 297-435.

Dynamic Information Retrieval Modeling
Grace Hui Yang, Marc Sloan, and Jun Wang (2016)
Synthesis Lectures on Information Concepts, Retrieval, and Services, 2016.