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| STUDENTS > Introduction to Business and Entrepreneurship |

Introduction to Business and Entrepreneurship

Note: Whilst every effort is made to keep the syllabus and assessment records correct for this course, the precise details must be checked with the lecturer(s).

Code:	6005
Year:	2 or 3
Prerequisites:	Students are expected to have a strong foundation in personal computing skills. If necessary, students should attend appropriate courses organised by UCL Information Systems (see http://www.ucl.ac.uk/is/training/student/index.htm for details)
Term:	2
Taught By:	Philip Treleaven (100%)
Aims:	To provide students with all skills necessary to set up a hi-tech business making maximum use of the Internet, computing and accountancy software
Learning Outcomes:

Content:

Starting your Digital Business	your money-making strategy branding getting an internet presence registering your company
The Business	market research preparing your business plan types of companies setting up your office advertising and marketing
The Internet	putting the internet to work for you setting up your web site advertising on the internet doing business on the internet
Finance for Start-ups	venture capital understanding financial statements planning and forecasting taxation
Accountancy Software	overview of book-keeping Quickbooks accountancy software
The Law	company law software law confidential information copyrights trademarks patents

Method of Instruction:

Lecture presentations and practical work.

Assessment:

The course has the following assessment components:

Multiple Choice Question Paper (2.5 hours, 65%)
Coursework Section (9 pieces, 35%)

To pass this course, students must:

Obtain an overall pass mark of 40% for all sections combined

The examination rubric is:
This examination is based on Multiple Choice Questions (MCQ). The paper comprises the main thirteen topics covered by the course.

Resources:

Full course notes are available

This page last modified: 26 May, 2010 by Nicola Alexander