We've got authors up there publicising their books. If they're just starting out as a film producer they have the opportunity to get their content up on the site and go out to the general public to see what they actually think about it.

Unknown artists have demonstrated that social networking sites can be an effective means of promoting themselves. Artists like Lily Allen and the Arctic Monkeys have used Myspace as a springboard to success.

Beautiful People's Greg Hodge says: "Beautiful People is like an elite online club where every member works the door.
"It is not just, as you'd expect, a dating site. It's become a site where people will help each other find apartments, find work, they have sensational parties."