Have you ever had an idea that you thought you could grow into a business? Do you know how to use social media to maximise startup success? This workshop uses case studies and short presentations along with practical sessions to help you in the process of starting up a company. From the initial idea through to the first stages of startup success this session focuses on giving you practical knowledge and skills to ensure you avoid the pitfalls and build a successful company.

Jemima is head of social media for All About Brands, an international PR and branding group. She picked up her media skills in the 1990s, producing TV talk shows: the love of Jerry Springer-esque drama and fascination with everyday stories made her a sucker for social networks and user generated content. In 2001, she completed an MBA in eBusiness, set up boutique consultancy, iKnowHow, and spent the next eight years advising film, TV and media organisations how to harness interactive, digital technologies. In 2009 she published her first book, "Monkeys With Typewriters: myths and realities of social media at work" (Triarchy). She has taught entrepreneurship at masters level at Cass Business School and Kings College London. She is a founder member of the Hospital Club (London's club for creative entrepreneurs) and Fellow at the RSA, where she chairs the working group on digital engagement.